Once a dangerous pandemic swept the world, no movie was ever going to disgust what it was before that. In fact, most movies and studios are so scared of how little movies will do during Covid-19 release dates. have been pushed for months, even years.
The only big blockbuster that opened despite everything was Christopher Nolan Principe. Nolan, a major proponent of the theatrical experience who shoots large portions of his films in IMAX, was reportedly very adamant that his film would only be released in theaters. The ad said the same, touting its arrival only on the big screen. The result was complicated to say the least.
Tenet grossed nearly $ 350 million worldwide, of which just over $ 50 million was in the United States. You can look at this in several ways. On the one hand, it may have been a flop in the United States. On the flip side, no other new movies have been made close to this during the same time frame. In this context, it was perhaps a success. And yet, there was also no competition, so maybe it should have done more. Then there’s the relative victory overseas, where $ 300 million wouldn’t normally be amazing, but it wouldn’t be bad either, and that’s amazing during a pandemic.
So, again, it’s complicated. And the Los Angeles Times finally got the chance to talk to the director about the situation.
“Warner Bros. has published Principe, and I’m delighted it made nearly $ 350 million, ”Nolan told the newspaper. “But I’m afraid the studios are drawing the wrong conclusions from our release – rather than looking at where the film performed well and how it can provide them with the much-needed income, they’re looking where it hasn’t lived. live up to pre-covid expectations and will start using that as an excuse to make the exhibit take all the losses from the pandemic instead of stepping into the game and adapting – or rebuilding our business , in other words. ”
Basically he says Principe should not be taken as an example of why movies might fail, it should be an example of how they can succeed. The international box office has long been a big part of Hollywood’s bottom line and more so in recent years. Nolan seems to suggest PrincipeThis country’s success means Hollywood should focus its releases on another market and not the United States, where open theaters aren’t enjoying even a fraction of their pre-covid success.
Whether or not that will happen remains to be seen. But if covid-19 cases continue to rise in the United States, there’s a very, very good chance that Nolan’s words will ring true. As a result, although the United States typically gets Hollywood movies ahead of the rest of the world, it can become the second fiddle in its own industry.
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