Variety has an exclusive report on a huge business from strategy firm NRG, which has conducted over 350,000 interviews to find out what the future holds for friendly entertainment. Covering everything from TV to movies to video games, polls asked consumers which franchises and media they liked the most, which were the boldest, what resonated with various demographics and more to find out which franchises could continue to grow and adapt in the years to come. The overall top 20 was, unsurprisingly, dominated by Marvel properties, with The Avengers, Black Panther, guardians of the galaxy, Black Widow and other Marvel Cinematic Universe properties that are making a place outside the MCU, Dead Pool fell just outside the top 10, while Spider-Man: Into The Spider-Verse took ninth place, with Spider Man As a larger franchise, it is also in the top 20. Check out NRG’s full top 20 ranking below:
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Despite Marvel’s dominance, The Mandalorian actually claimed first place, the only Star wars entry to do so. With the series currently featuring elements of Star Wars timeline, like Ahsoka Tano’s live-action debut, it looks like audiences are seeing a growing future for the TV series. And with many fallout rumors, they are not wrong. Netflix has also had a number of big hits, including Strange things and The witcher, the latter also has a life in the form of video games and books to help boost its appeal. Most shocking, however, is the inclusion of Ozark, landing in the top 10 despite being a relatively contained universe with no fallout or outside media – at least for now.
Other highlights include coco, another non-franchise that clearly has wide appeal, and Mario Bros., which exists primarily as a video game despite a few failed attempts to switch to other forms of media. An upcoming CG Super Mario film, however, could play in the game’s franchise rankings.
The surveys also delved into popular Gen Z content, with euphoria and On my block upscale, with franchises that resonate with black audiences, with Queen Sugar, Atlanta, Unsafe and Black Lightning all ranking high, with the latter being the only report of a DC property in the top survey results. Overall, NRG believes that old and new franchises, media with bold visions and diverse perspectives will dominate the entertainment landscape for years to come.
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