See the entire Fenwick Christmas window, which has been watched online by thousands of people


This video shows how Fenwick unveiled their iconic Christmas window to thousands of people watching at home.It was an online affair, with the revelation broadcast live on Facebook on Sunday night and more than 250,000 viewers tapping in to watch it from the comfort of their homes.

Due to lockdown restrictions, members of the public were not allowed to congregate outside the Northumberland Street store, Newcastle, as in previous years.

The area outside the store has been shielded so that the window cannot be seen in person.

The festive display, based on the classic children’s story Wind in the Willows, was finally revealed at 7 p.m.

Viewers first saw Santa Claus and his assistants inside the store. Some of the helpers then danced in the shop windows before Santa Claus appeared on the roof and started a countdown.

Fenwick’s Christmas window has a Wind in the Willows theme this year

The curtains then went up on the spectacular show, which was endorsed by dozens of people watching it live.

True to the original themes of friendship and adventure, the window features favorite animal characters Mole, Rat, Badger, and Toad and takes you on a festive journey with Toad and Santa as they work together to save Christmas.

Kieran McBride, Fenwick Newcastle Store Manager, said: “Fenwick has been creating a magical Christmas showcase here in Newcastle every year for almost 50 years.

“This year it was really important for us to be able to safely reveal our Christmas window.

“Tonight we were absolutely thrilled to see over a quarter of a million viewers tune in to watch our ‘Wind in the Willows Story’ reveal from around the world. ”

As per the latest guidelines, Fenwick is asking people not to take a special trip to see the window, which will be live until January.

Improved security measures have been put in place on Northumberland Street for the duration of the Christmas period.


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