BUYERS can already get record Black Friday discounts as locked stores cut online prices by up to 70%.
Crisis-hit big-street names have taken extreme price cuts across the web to avoid being stuck with a mountain of stocks as Lockdown 2 robbed them of four weeks of exceptional trading before Christmas.
Insiders say discounts have never been greater five weeks before Christmas – with an unprecedented number of retailers making sales.
It beats the five out of 10 stores that PwC accountants said were on sale a week before Black Friday last year.
Online-only stores have also launched mega-deals to compete with promotions from big brands.
Price cuts of around 70% include the Pierre Cardin shirt from Sports Direct, a Jasper Conran costume at Debenhams and Funko Pop! toy.
How to compare prices to get the best deal
Just because something is offered or is part of a sale, that doesn’t mean it’s always a good deal.
There are plenty of comparison websites out there that will check the prices for you – so don’t pay more than you need to.
Most of them work by comparing prices from hundreds of retailers.
Here are a few that we recommend:
- Google Shopping is a tool that allows users to search and compare the prices of products on the web. Simply enter keywords or a product number to display the search results.
- Price Spy records the cost history of something from over 3,000 different retailers including Argos, Amazon, eBay, and supermarkets. Once you have selected an individual product, you can quickly compare which stores have the best price and which have it in stock.
- Idealo is another website that allows you to compare prices between retailers. All buyers need to do is find the item they need and the website will rank them from cheapest to highest.
- CamelCamelCamel only works on products sold on Amazon. To use it, enter the URL of the product whose price you want to check.
Half-price offers include the Code Name Bananas book by WHSmith by David Walliams and the ao.com robot vacuum.
Currys slashed Samsung 43-inch 4K smart TVs by 34%.
Retail chains move inventory from closed stores to warehouses to alleviate concerns about late deliveries.
But experts said the stores’ desperate price cuts would wipe out profit margins.
Professor Joshua Bamfield, Center for Retail Research, said: “Stores bought inventory without knowing there would be a second foreclosure, so don’t have time to sell some of it.
“This means the discounts before Black Friday are bigger than before as retailers try to sell products online.
“Online retailers are also competing and offering discounts now. The problem is that lowering prices also reduces profits. ”
British Retail Consortium director Helen Dickinson said: ‘Retailers thought they were finding their footing, then the second lockdown in the crucial Christmas bargaining period wiped out progress.’
All prices are correct at time of posting but be aware that they are subject to change. Here are our top picks:
- All prices correct at time of going to press
Vero Moda “Nuka” floral print midi skirt
Pierre Cardin men’s corduroy shirt
Exclusive DesignB London face cover
J by Jasper Conran textured wool-blend tailored suit jacket
Argos Home Avalon King Bed Frame
300 thread count double percale duvet cover
Boss Femme 75ml Eau de Parfum
Amalfi 3-seater sofa in velvet Arlo
IRobot Roomba 965 Robotic Vacuum Cleaner, Gray
Samsung The Serif QE43LS01TAUXXU 43 pouces Smart 4K Ultra HD HDR QLED TV
Dyson V8 Absolute Pro Cordless Vacuum
Dragon Scale Thumb Grips for PS4 Gtx Pro
Code Name Bananas book by David Walliams
Crayons BIC Kids Evolution ECOlutions, lot de 24
Funko Pop! Jouet Disney: Kingdom Hearts 3 – Dingo
More Black Friday Deals
Take a look at some of the other Black Friday deals we’ve found on the web
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Disney Toy Story 4 8 pouces Forky