Roncesvalles stores stage a waterfall to encourage residents to shop locally

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Dozens of storefronts along Avenue Roncesvalles were covered with a “For Lease” sign on Tuesday, a faithful reminder of what could happen if residents do not shop nearby.As the end of the year holidays approach, the Roncesvalles Business Improvement Zone (BIA) has organized the coup and asks buyers to give “new life to the Roncesvalles region”.

“The goal is to draw attention to local shopping, even during a time like this. It’s possible, ”said Adam Langley, vice-president of BIA de Roncesvalles. “Everything you need, especially during the holiday season, you can find it in Roncesvalles. You can find it on your main street. It doesn’t matter where you live in the city. ”

According to the BIA, more than a dozen small local businesses have permanently closed along Avenue Roncevaux since the start of the pandemic.

“We ask business owners, ‘How close are you to going out of business? And we get over 50 percent of respondents saying, “I don’t know if I’m going to get there next month,” Langley said.

While small stores have been largely hampered by the pandemic, large companies like Amazon or Walmart remain open and come out on top.

“It’s really important that we bring attention to what’s going on right now in all of our small businesses,” said Marcy Verburg, owner of Snap Fitness. “Especially at this time of year, because it’s December and many of our small retailers are making between 30% and 60% of their annual consumption, just this month.”

Although this is a campaign that started in Roncesvalles, the companies involved hope that this message will spread far beyond and that buyers will prioritize local businesses this year.

While many storefronts in the village of Roncesvalles have temporarily closed due to the lockdown, online shopping and curbside pickup are still offered.

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