Quebec and France unveil a new cultural visibility strategy

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QUEBEC – Quebec and France are joining forces to improve the discoverability of French-language cultural material online.
Quebec Culture Minister Nathalie Roy and her French counterpart Roselyne Bachelot-Narquin unveiled a new cultural strategy on Monday, launched by French President Emmanuel Macron and Quebec Premier François Legault in January 2019 in Paris.

The Minister of Culture clarified that the idea of ​​discoverability refers to the availability of content online, and its ability to be found among a vast wealth of other content when not specifically searched.

The strategy aims to support the formation of a cultural environment and to accompany it, in particular by setting up online training for cultural professionals in France and Quebec.

It then wishes to focus on the availability and promotion of French-speaking content online, by constantly evaluating the conditions for discoverability by observing the use of the content, by carrying out targeted studies and by adapting public policies to these new demands. while changing regulations in France and Quebec.

To further develop the strategy, a binational team met with more than 200 important members of institutions, both industrial and economic, which operate in various cultural sectors. The researchers were also mandated to produce analyzes in their respective fields.

“The unprecedented use of the digital space for cultural purposes, accentuated by the health crisis, confirms the importance of the discoverability of our content in order to preserve our identity and our Quebec cultural sovereignty,” said Roy in a press release. .

This report by The Canadian Press was first published on November 30, 2020.

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