Netflix launches channel for scheduled programming

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Streaming giant Netflix has smoothly launched a new TV channel in France, Direct, to test scheduled programming for subscribers.

Netflix smoothly launched Direct, a TV channel currently available exclusively in France, to test scheduled programming.

The channel launched on November 5 and is only available to subscribers in certain regions of France, although Netflix has said the channel will eventually become more widely available in early December. The streaming giant explained that it was the consumption of traditional television in France that motivated the decision to take the plunge, adding: “Many viewers like the idea of ​​programming that does not force them to choose. what they’re going to watch. ”

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Netflix added, “Whether you are lacking inspiration or new to Netflix for the first time, you could let yourself be guided for the first time without having to choose a particular title and be amazed by the diversity of Netflix’s library. . ”

A widespread complaint among users of streaming services has been the difficulty in deciding what content is available. In order to provide a better user experience, Netflix previously introduced the Shuffle Play feature. Direct marks the first time in the company’s history that scheduled programming will be available to users.

Despite the coronavirus pandemic (COVID-19), Netflix has seen growth this year, acquiring around 2.2 million subscribers in the third quarter. In addition, the streaming giant has forged new partnerships with several companies to further expand its library of original content.

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Source: IndieWire

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