The burger chain has partnered with Beyond Meat to create a patty, the Los Angeles-based company said.
“Beyond meat and McDonalds co-created the herbal pancake which will be available as part of their McPlant platform, ”a Beyond Meat spokesperson said in an email.
Their shares fell 8% after McDonald’s announced its latest business – but gained 4% after the plant-based meat company announced its role in co-creating the patty.
McDonald’s – which previously reported above-market profit and revenue for the third quarter – declined to comment on the supplier it uses for its fake meat products.
He also did not provide additional details.
Beyond Meat was the favorite for a veggie contract as it had tested the “PLT” burger at 100 restaurants in Ontario, Canada.
“Herbal products are an ongoing consumer trend. It’s not a question of whether McDonald’s is going to launch into plant-based products, it’s a question of when, ”said McDonald’s general manager Chris Kempczinski.
Competition from McDonald’s – other brands such as Burger King, White Castle, and Dunkin ‘Brands Group Inc – also offer vegan alternatives.
This decision by McDonald’s is expected to put the plant-based meat movement at the forefront of mainstream American society.
The chain says that as part of its new line, it could offer burgers, chicken substitutes and breakfast sandwiches – which it plans to test in select stores from 2021.