Masters look to fan experience with IBM’s Watson

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IBM has launched a new partnership to bring golf enthusiasts closer than ever to this year’s Masters tournament, although no fans will be in attendance.

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IBM is an official sponsor of golf’s most revered event and is working to fill the on-site fan void left by the coronavirus pandemic. The company’s vice president of sports and entertainment partnerships, Noah Syken, told FOX Business that the Master will introduce a feature called MyGroup, which uses the company’s famous artificial intelligence technology, Watson.

The famous Watson will allow golf bosses to create personalized “feature groups” of the more than 90 professional golfers participating in the tournament. Additionally, users can access video of each shot from these players throughout the tournament in near real time through the Master app.

“It’s something that golf fans are looking to be able to do, and with AI technology we can personalize and personalize the experience for the fans watching,” said Syken.

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IBM’s Watson will generate a hypothetical “excitement score” using its artificial intelligence and machine learning capabilities to identify “must-see images” from the 2020 Masters. The technology will use nearly 20,000 individual video clips from shots of players captured at last year’s tournament as a baseline.

“These excitement ranking models will be used this year to automatically determine which live shots, from similar situations in previous videos a viewer is featured to watch as highlights in their ‘My Band’ channel,” Syken added. .

Fans will have access to data that will include tracking statistics such as stroke length and offer a variety of distinct models that will provide “personalized and important content from popular and top performing players for ‘My Group’ users” , said Syken.

In addition, the information will be used for editorial content on the Masters App and Masters.com.

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Syken noted that the goal of the partnership is to continue to “evolve fan and player experiences by bringing data-driven insights and innovative technologies, like AI and Cloud, to the sports we know and like”.

“From our Coach Advisor technology that we launched last year at the US Open, to our work with the ESPN Fantasy Football app, we’re continuously harnessing the power of IBM Watson and our IBM Cloud to revolutionize the way which we watch, consume and interact with in sport, ”Syken says.

The Masters 2020 will start on Thursday 12 November and end on Sunday 15 November.

The tournament is traditionally held at the Augusta National Golf Club in Augusta, Georgia, during the second week of April. Just weeks before the annual start, Fred Ridley, president of the Augusta National Golf Club, issued a statement that the tournament would be postponed due to “the ever-increasing risks associated with the widespread COVID-19 coronavirus.”

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