“Life goes on” does not get the same radio treatment as “Dynamite”

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BTS released their new album BE November 20. The album includes eight tracks: “Life Goes On”, “Fly To My Room”, “Blue & Gray”, “Skit”, “Telepathy”, “Dis-easy”, “Stay” and “Dynamiter.” ” In the same way BE, BTS also released a music video for the album’s first single, “Life Goes On.”

Before going out BE, BTS released the song “Dynamite” as a single, and the song marked the septet’s first song to be sung entirely in English. It debuted at No. 1 on the Billboard Hot 100, and in total, the song reached No. 1 on three occasions.

“Dynamite” became a huge hit not only with BTS fans, but also with the general public in the United States. The song also became a radio hit and is regularly aired on American radio. Even though “Life Goes On” is BTS’s latest single, it doesn’t get the same radio treatment as “Dynamite”.

BTS | Cindy Ord / Getty Images for SiriusXM

A look at the success of ‘Dynamite’

Jin, Suga, J-Hope, RM, Jimin, V and Jungkook released “Dynamite” and an accompanying music video on August 21. The disco-pop track was written by David Stewart and Jessica Agombar. It has a retro feel and looks light in the days of the coronavirus pandemic (COVID-19).

When “Dynamite” debuted at No.1, BTS became the first all-South Korean group to reach No.1 on the Hot 100. “Dynamite” remained at No.1 in its second week and became the 20th song in history to debut at # 1 and stay at # 1 the following week.

Even when “Dynamite” fell from # 1 in its third week, the song debuted at # 49 on Billboard Radio Songs with 18.3 million radio audience impressions, becoming the # 1 entry. of BTS on the chart. In its fifth week, “Dynamite” re-peaked at No.1 on the Hot 100, bringing the song to a total of three weeks spent at No.1.

RELATED: BTS Shows Its Enduring Power With ‘Dynamite’ Returning To No.1 On The Billboard Hot 100

According to Billboard, “Dynamite” returned “to # 1 after # 2 thanks to 14 million US streams (up 11%) and 153,000 downloads sold (up 96%) in the week ending. September 24, according to Nielsen Music / MRC data. It also attracted 20.8 million radio audience impressions (up 8%) in the week ending September 27. “

Why ‘Dynamite’ is such a hit with radio

While “Dynamite” is incredibly catchy and turned out to be a fun summer anthem, the song had a huge factor that helped it with American radio; the lyrics are in English.

BTS songs that feature mostly Korean lyrics receive little radio attention, despite the K-pop group’s growing success in the United States. The success of “Dynamite” essentially proved that the xenophobia that BTS fans have been highlighting for years in American radio exists.

At this point, the access control BTS has faced in the United States is so deep that it is obvious to the eye. In a special clip on “Dynamite” by E! News, Justin Bieber recounted the difficulties BTS faced with their songs in Korean.

RELATED: Justin Bieber Explains Why ‘Dynamite’ Was Such A Big Hit For BTS In The US

“So what sets this song apart from its other hits?” Unlike the band’s Korean songs like “Boy With Luv” and “ON,” US radio stations give “Dynamite” a lot of airtime, ”Bieber said in the video. “Historically, non-English songs have struggled to get on the radio, and as a result, they rarely see the top of the Billboard charts.”

BTS ‘new song’ Life Goes On ‘doesn’t make much noise on the radio

To date, the “Life Goes On” music video has been viewed over 125 million times on YouTube. The septet debuted the song at the 2020 American Music Awards on November 22, and the song topped the iTunes Top Songs chart in the United States upon its release.

However, “Life Goes On” receives few radio plays, which happened to BTS ‘single “ON” from their album. Soul Card: 7 in February 2020. Although the song has English lyrics, “Life Goes On” is mostly sung in Korean. Pdogg is credited as a songwriter and producer, and RM, Ruuth, Chris James, Antonina Armato, Suga, and J-Hope are credited as songwriters.

“Dynamite” received over 900 laps on day one. “Life goes on” received less than 10 turns by American Radio on the first day of its release, and “Dynamite” continues to receive strong promotion on the radio.

In addition to the language barrier, “Dynamite” is a more radio-friendly track with its disco-pop sound. As an alternative hip-hop track, “Life Goes On” is calming, but American listeners are already familiar with “Dynamite”. Because “Dynamite” is also included in BE, the radio can promote BTS’s new album while continuing to promote “Dynamite”, a proven hit, on the new “Life Goes On”.



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