In-Game Advertising Market Size to Increase Nearly $ 11 Billion Amid COVID-19 Pandemic | Forecasting strategy for the new standard | Technavio


Shaping strategic responses through industry recovery phases

Alphabet Inc., Anzu Ltd. and Electronic Arts Inc. will emerge as the major players in the in-game advertising market during 2020-2024

The in-game advertising market is expected to grow by $ 10.97 billion, with a CAGR of nearly 20% between 2020 and 2024. The report offers a detailed analysis of the impact of the COVID-19 pandemic on the market of in-game advertising under optimistic, probable and pessimistic forecast scenarios. The imposition of lockdowns around the world has increased the average time users spend in mobile, computer and console games. This has dramatically increased the growth opportunities for vendors operating in the market. In addition, the growing adoption of smartphones and the increasing penetration of high-speed internet are expected to promote the growth of the market during the forecast period.

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Technavio announced its latest market research report titled Global In-Game Advertising Market 2020-2024 (Graph: Business Wire)

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The in-game advertising market will experience a positive impact during the forecast period due to the widespread growth of the COVID-19 pandemic. According to Technavio’s pandemic-focused market research, the market growth is expected to increase in 2020 compared to 2019.

The in-game advertising market is driven by the growing popularity of mobile gaming. The growing adoption of smartphones and the increasing availability of high-speed internet have encouraged game development companies to focus more on improving application designs. In addition, providers are increasingly adopting freemium models in which the initial level of a game is offered for free and users have to pay to access advanced levels. These factors have dramatically increased the demand for mobile games among end users. In addition, other factors such as the increase in the number of players and the growing partnership between advertisers and video game companies are expected to cause the in-game advertising market to reach a CAGR of nearly 20% over the course of of the forecast period.

With the continued spread of the novel coronavirus pandemic, organizations around the world are gradually flattening their recession curves by taking advantage of technology. Many companies will go through phases of intervention, recovery and renewal. Building business resilience and fostering agility will help organizations move forward on their journey from the COVID-19 crisis to the next normal.

This post-pandemic business planning research will help clients:

  • Adjust their strategic planning to move forward once the stability of the business kicks in.
  • Build resilience by make efficient resource and investment choices for individual divisions, products and services.
  • Conceptualize scenario-based planning mitigate future crisis situations.

Download the post-pandemic planning structure. Click here

Key Considerations for Market Forecast:

  • Impact of lockdowns, supply chain disruptions, destruction of demand and changing customer behavior

  • Optimistic, probable and pessimistic scenarios for all markets as the impact of the pandemic unfolds

  • Market estimates before and after COVID-19

  • Quarterly impact analysis and updates on market estimates

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Three main participants in the in-game advertising market:

Alphabet Inc.

Alphabet Inc. operates its business through segments such as Google and Other Bets. The company offers Google AdMob, which provides in-game advertising services.

Anzu Ltd.

Anzu Ltd. operates in the advertising services sector. The company offers in-game advertising services for premium gaming brands on various platforms such as mobile and PC.

Electronic Arts Inc.

Electronic Arts Inc. operates its business through packaged products and other segments. The Company provides in-game advertising services for games developed by the Company.

If you purchase an updated report within the next 60 days, we’ll send you the new edition and the data extract for FREE! Get an overview of the report here to get a detailed analysis of the market share of market players during the COVID-19 lockdown: See our market overview

2020-2024 In-Game Advertising Market: Segmentation

The in-game advertising market is segmented as follows:

  • Platform

  • Geographical landscape

    • APAC

    • L’Europe 

    • MON

    • North America

    • South America

On the basis of the platform, the market experienced maximum growth in the mobile segment in 2019. The growth of the segment can be attributed to the availability of low cost large screen mobile devices with high display resolution which improved the gaming experience for users. .

Likewise, APAC presented maximum growth opportunities for suppliers in 2019 with a market share of 41%. Factors such as increasing internet penetration and increasing adoption of low cost smartphones are driving the market growth in the region.

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