But a problem caused the current cans to be recalled.
A post on the Guinness website read: “We wanted to let you know that as a precaution we are recalling Guinness 0.0 in Britain due to microbiological contamination which may make some cans of Guinness 0.0 unsafe. consume.
“If you bought Guinness 0.0, don’t consume it. ”
Guinness is working with supermarkets to get affected cans off the shelves as quickly as possible.
He added, “Instead, please return the product to your point of purchase for a full refund.
“You can also contact Diageo Consumer Careline on [email protected] or 0345 601 4558 with the details of your purchase to receive a refund voucher before throwing the product away.
“We are sorry that this has happened. “
Guinness said the issue is isolated at Guinness 0.0 – and that no other Guinness variants or brands are affected.
The problem was that microbiological contamination occurred during the production process – she added that her team “are working hard to investigate and determine the root cause”.
“Guinness 0.0 is a new product made in a different way from other Guinness variations,” the recall notice read.
The beer brand added that “the health and safety of our consumers is our number one priority”.
“Production will only start again when we are completely satisfied that we have eliminated the root cause of the problem and the product meets the highest quality standards that we and our Guinness drinkers expect. ”
The new non-alcoholic beer launched in Waitrose and Morrisons stores on Monday October 26 – sold in 4 packs of 440ml.
Upon launch, Guinness Brand Manager Gráinne Wafer said, “The launch of Guinness 0.0 underscores our long-standing commitment to innovation, experimentation and bravery in brewing, by harnessing the power of our brewers and our ingredients, to create alcohol. 100% Guinness free beer but 0% alcohol.
“We know people want to be able to enjoy a Guinness when they choose not to drink alcohol without compromising on taste, and with Guinness 0.0 we believe they can do just that.”