Google Pay publishers for research and news results in France – WWD


Google is starting to pay French publishers for their content.The search giant said on Thursday it has signed agreements with a handful of major publishers in France, Le Monde, Le Figaro, Liberation, L’Express, Courrier International and L’Obs, which cover the inclusion of content on the search in News results.

In a company blog post, Sébastien Missoffe, chief executive of Google France, said the deals were the result of negotiations in recent weeks with French publishers, making the latter six the first to sign to use deals. .

Missoffe said discussions for a global framework between Google and French publishers are still being discussed with the General Information Press Alliance, or the General Information Press Alliance, but the new agreements individual with the six publications “reflect the principles of respect, universality and transparency of law, on which we have based our discussions.

More specifically, these agreements will allow Google to pay publications for “neighboring rights”, also called “neighboring rights”, in accordance with European copyright laws. These laws were updated last year by the Parliament of the European Union to give publishers and creators more leverage to negotiate payment from Google and Facebook. The amount that French publishers will receive from Google is based on “objective, transparent and non-discriminatory criteria, such as the publisher’s contribution to political and general information, the daily volume of publications, his monthly Internet traffic, and the use of their content on our platforms, ”Missoffe wrote.

He called the agreements “an important milestone in the negotiation process”.

Louis Dreyfus, CEO of Le Monde, wrote in a press release that the agreement with Google “provides additional sources of funding for the development of the Le Monde Group, which has been profitable for four years, while preserving the strict independence of our editorial staff, which is our main asset. “

Alain Weill, owner of L’Express, wrote the agreement “opens a new chapter in our collaboration with Google”. Denis Olivennes, CEO of Liberation, declared that the agreement “comes at a key moment to support us in the development of our audience and our subscriptions. ”

But talks between Google and publishers only took place because of an April ruling by the French competition authority, the Autorité de la concurrence, which concluded that the company should pay publishers. to exploit their content. Along with the earlier copyright ruling, Google has also been hit by several major fines in the EU linked to its dominance in the advertising space.

While Google advertises the results of its search engine and news feed, and does not create any content of its own, unions representing French publishers began to agitate last year over reduced revenue. In its most recent quarter, Google generated $ 37 billion in advertising revenue, accounting for almost all of the company’s overall revenue.

As part of the deals with French publishers, all will also be featured in News Showcase, a new product Google revealed in October, limited to Germany and Brazil and now France. Future countries that will be part of the product are Canada, United Kingdom and Australia. When and if this will happen in the United States is unclear, but the executives of major American publishers, including the New York Times, the Washington Post and the Wall Street Journal, have all noted their criticisms at one time or another. not to be fully paid for Google Search News, beyond the traffic they receive from the engine.

Showcase is configured to pay affected publishers through license agreements for the content they create or package specifically for the platform optimized for mobile users. It’s initially a panel-style mobile-only news feature that offers in-depth information and promotes related articles, but the plan is to eventually integrate it with Google search and news. Video, audio and briefing components should also be used.

“This approach is distinct from our other news products,” Google CEO Sundar Pichai said in October, “because it builds on the editorial choices individual publishers make about what articles to show readers and how to present them. “


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