In its press release, the company also mentions the increased production of the F-150 EV. This is due to the strong interest shown by consumers at the beginning since its official announcement in September. Of how much? The official statement indicates that the increase will be 50% of the original plan.
In order to take this into account, the automaker is adding 200 new jobs to Dearborn. This is in addition to the 300 jobs previously added as part of the $ 700 million investment in its River Rouge manufacturing complex – all to speed up production of the first fully electric F-150 truck.
“We are investing heavily in our vehicle programs as well as strengthening our manufacturing capabilities,” said Hau Thai-Tang, director of product platform and operations. “This will allow us to evolve rapidly as customer interest in these new products grows. “In addition to EV production in Dearborn, Ford is also investing $ 1.35 billion in its Oakville assembly complex in Ontario, Canada. The money will be used to transform the plant to include next-generation battery-electric vehicles starting in 2024. This will be the first time an automaker will produce electric vehicles in Canada for the North American market.
“Our electric vehicle business is a dynamic source of growth,” said John Savona, vice president, North American Manufacturing. “We are preparing for profitable business now and in the future. “