Experiments Netflix with the linear channel “Direct” in France – TBI Vision


Netflix is ​​switching to linear television by testing the popularity of a new channel programmed via its service in France.

The new offering is called Direct and operates like a scheduled network, with an array of programs – including hits such as The crown, The paper case and Family affair – available at the prescribed times.

The service, which began its testing phase yesterday, is currently only accessible to subscribers through the global streamer’s web browser in France. Viewers can, however, continue to watch on-demand programs as usual if they wish.

Netflix confirmed the test via Twitter, adding that the streamer had chosen France for the experiment because “traditional television consumption is very popular there.” He added that “many viewers like the idea of ​​programming that avoids having to choose what to watch. ”

The streamer described the service as a “real-time stream” that will be the same for all members, allowing viewers “to experience the best French, European and international content available on the service”.

Direct, which uses a schedule that spans the next five days, will be available to all Netflix customers in France from December.


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