COVID-19 speeds up ‘Christmas creep’ in stores


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“So even though they’ve gotten out of it and trying to do business now, they’re praying for consumers to come in.

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Staff at the downtown Hudson’s Bay store dressed up their Christmas windows last week. And they weren’t alone. Many other stores sport Christmas lights and decorations.

According to a 2020 Holiday poll, nearly 43% of Canadians plan to do their holiday shopping in November, compared to 10.6% of respondents who said they will do their Christmas shopping in December.

Patterson said events like the recent Amazon Prime Day (October 13-14) also changed what he calls Christmas Creep.

“It’s almost our new Black Friday,” he said. “And you see a few other retailers that are building on that and trying to do promotions. What is the term I think of “Christmas creep?” This means that it is increasing every year. ”

Super-buyer Kellie Garcia, 48, married in Oakville, mom of two teenagers, is almost done shopping for the six people on her list.

She didn’t think much about Amazon Prime Day and is still looking forward to Black Friday.

“It was pretty dull,” Prime Day’s Garcia said. “I had a couple of things, but only because it was something my daughter saw there. And she was like, ‘Oh, my God! I really, really, really want this. And it was a good price. (But) the prices, I just thought it wasn’t as competitive.

Regarding the impact of COVID-19, Garcia said, “I have adopted the web a lot more than I would have in the past.”


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