But it could be a bigger challenge this year as millions of people face the economic fallout from the Covid-19 pandemic.
“As unemployment has increased, so many people who have donated to The Salvation Army in the past are actually coming to us asking for help,” said Kenneth Hodder, national commander of the Salvation Army.
A Gallup poll conducted during the coronavirus pandemic shows the percentage of Americans donating to charities has hit a new low of 73%. In surveys of previous years, the percentage is generally over 80%.
“We are seeing demand skyrocket,” said William Stoudt, executive director of Rebuilding Together New Orleans, a national non-profit organization that focuses on needed home repairs and renovations.
In May, the #GivingTuesday organization launched #GivingTuesdayNow as an emergency response to the pandemic, but the need remains great around the world.
“I think we are all suffering collectively, and I think #GivingTuesday will actually be very special this year because we can respond to this collective and universal suffering with universal generosity,” said Asha Curran, CEO of #GivingTuesday .
“As we celebrate charitable giving, #GivingTuesday is not a fundraising day,” Curran explained. “It’s a day of generosity and we celebrate generosity in all the ways it manifests, both monetary and non-monetary.”
Here’s how you can make a difference this #GivingTuesday.
Make a donation or start a fundraiser
All over our communities, nonprofits are working tirelessly to make a difference. Consider donating money to a cause that’s important to you.
Impact Your World has compiled a list of donation opportunities to help those affected by the Covid-19 crisis. Simply select your area of interest and click on the support button to donate.
A more convenient way to help is to start a Facebook fundraiser for a nonprofit of your choice.
“The main reason people give is because someone they trust asks them to do it,” Curran said.
“So if this community is on Facebook, great. If this community is on something else, then go for it. “
Give your time
“#GivingTuesday was founded on the idea that everyone, everywhere has something to give,” said Curran.
“Philanthropy is not the exclusive province of people with millions or billions of dollars – generosity is a value that anyone, anywhere, can express. “
“We’re seeing growing demand, but we don’t have volunteers,” Stoudt said. His non-profit organization, like most, relies heavily on the efforts of volunteers for projects.
You can connect with nonprofits in your community or use VolunteerMatch or Points of Light to locate virtual and in-person opportunities near you.
You might want to consider creating a support network. It is a type of self-organized volunteering that connects those who want to help with those who need it. During the pandemic, these types of groups flourished across the country.
For all volunteer opportunities, please keep in mind the safety recommendations set out by the CDC.
Lend your voice
You have the power to transform your community by lending your voice to advocate for the causes and issues that matter to you.
“There is so much power in people who use their collective voice to inspire generosity,” Curran said.
You can create a forum to discuss and resolve community issues, tweet support for your favorite nonprofit, or even send thank you notes to those making an impact.
“I think it brings a lot of hope, inspiration and optimism to people,” Curran said.