Released on the eve of election day, the 45-second ad is titled “One Opportunity” and advocates voter turnout by featuring black-and-white images of everyday Americans lining up to vote. These scenes are interspersed with clips of Biden and his running mate, Kamala Harris, campaigning in the home state of Eminem, Michigan. Everything is recorded by the rapper’s Oscar-winning song, which appeared in the 2002 film 8 miles.
When sharing the video on TwitterMr. Biden referred to the song’s lyrics when writing, “We have a chance. An occasion. One moment. “
Eminem echoed the presidential hope in tweeter the video next to the caption, “An opportunity… #Vote. “
Eminem has been outspoken about his political beliefs over the years, whether it’s criticizing then-President George W Bush in the 2004 song “Mosh” or attacking Donald Trump on various records. At the 2017 BET Awards, the Detroit rapper devoted a five-minute freestyle diss to the president, rapping, “Any of my fans who are a supporter of his / I draw a line in the sand / You are either for or against / And if you can’t decide who you love most about your split / Or who you should stand next to / I will do it for you with this / F – you. ”
The Biden announcement marks the first time Eminem has granted a license for one of his songs to a political candidate, and one of the few instances where the 48-year-old has granted permission for any kind of use. exterior of his music. He joins a growing list of music superstars who have publicly endorsed Biden, including Beyoncé, Lady Gaga and Bruce Springsteen.