“Wonder Woman 1984” director Patty Jenkins is warning American moviegoers that the theatrical experience is threatened with total extinction due to the coronavirus pandemic.
The director has seen the release date of the 2017 sequel to “Wonder Woman” delayed three times. The next installment in the DC Comics franchise was originally supposed to debut in the summer in June, but is now slated to bow at Christmas this year. Surprisingly, the film is one of the less delayed films, with tentpoles expected like “Black Widow”, “No Time to Die” and “The Batman” pushing their releases to at least 2021.
Speaking to Reuters, Jenkins sounded the alarm bells for the movie industry in the United States
“If we stop this it won’t be a reversible process,” she told the outlet. “We could lose cinema forever.”
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While the theater industry in other countries has regained some traction since most were closed in March due to the global pandemic, major US markets, such as New York and Los Angeles, remain closed. Meanwhile, theaters in parts of the country that are reopened have seen ticket sales decline as customers appear reluctant to risk COVID-19 amid a shortage of new releases.
Cineworld, the country’s second-largest theater operator, has announced that it is shutting down its sites indefinitely due to the closures and the theaters’ decision to postpone any new marketable releases.
Jenkins warned that the current situation cannot go on forever and that the studios are already considering the possibility of shifting their marketing strategy from theaters and beyond to home streaming. At the start of the pandemic, Universal Pictures’ “Trolls World Tour” dominated video-on-demand sales by avoiding the theater altogether. Disney’s ‘Mulan’ was expected to be a big post-pandemic box office mover before the studio chose to release it as premium content on its streaming service instead.
“It could be the sort of thing that happened to the music industry,” Jenkins explained. “Where you could crumble the whole industry into doing something that can’t be profitable.”
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She added: “I don’t think any of us want to live in a world where the only option is to take your kids to watch a movie in your own living room and not have a place to go on a date. you. ”
Jenkins takes the situation seriously and is doing his part to keep the theaters alive. She recently joined dozens of other filmmakers who signed a letter urging key members of Congress to provide financial assistance to theater owners. The group, which was made up of the National Association of Theater Owners (NATO), the Directors Guild of America (DGA) and the Motion Picture Association (MPA), said 93% of movie companies had 75% of losses in the second quarter of 2020. They claimed that if the trend continues, 69% of small and medium-sized film companies will have to file for bankruptcy or close permanently, creating a 66% loss of cinema jobs.
Despite the dire situation associated with nearly every other 2020 tent pole jumping ship at a later date, Jenkins remains optimistic that “Wonder Woman 1984” will maintain its Christmas release date and help bring in the crowds. to the movies, safely, once again.
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