UK baker slams online influencers for free cakes in return for ‘exposure’

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Let them eat cake – and pay for it.

That’s what a tired London baker told social media influencers asking for free food during the pandemic, as businesses like his struggle to recover from COVID-related closures and lost profits.

Reshmi Bennett, professional chef and baker, runs the Sugar Angels in London. The boutique, known for its sweets like pies, pastries and wedding cakes, posted the snarky snub on its corporate blog, calling on social media influencers to stop fishing for freebies.

“We get hundreds of requests for cake in exchange for exposure. I would like to “thank you for contacting” but I will not, as I am not grateful for your “opportunity” to work for free. And it also clogs my DMs and my inbox, ”Bennett wrote in the post.

“Life is too short to work for tastes,” wrote the baker.

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The pastry guru continues to defend his “edible works of art” by saying that his labor of love is actually expensive to produce. She also says that while the swap can result in free promotion and Instagram “likes”, it rarely translates into real business and often leads to more people asking for free candy.

“Your followers literally don’t care who the cake maker is,” Bennett wrote. “The few times that I let myself be swayed for free by caking, I received more requests for free cakes. I’d rather you paid for the cake and didn’t post a post or tag, than the other way around. ”

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And if her brutal blog post didn’t make it clear enough that all clients would pay clients, Bennett created a flowchart that she titled “Influencer Guide to the Free Cake.” 00 can request free candy in exchange for a promotion. All the possible routes of the charter lead to answers such as “tinker with or do without”; “Go to the supermarket” and “You are a pest, no cake for you.”

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“Life is too short to work for tastes,” she writes.



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