Snapchat’s anime goal was a huge success, Snap confirms


Snapchat’s anime filter was used over 3 billion times in the first week after its release, Snap said today, confirming what we already knew: It was a huge success.

The filter, which turns her subject into an anime character, is just the latest in a line of fun Snapchat AR lenses that have gone viral and have helped boost usage on the platform. In its third quarter, Snapchat had 249 million daily users, up from 238 million in the last quarter. The company’s revenue also reached $ 679 million, an increase of 52% even as the pandemic chilled ad spending elsewhere.

There are signs that Snap’s growth is more robust than that of in-wheel filter users. The average number of Snaps created each day is up 25% year-over-year, the company said (although it didn’t say exactly how much that is). The time spent watching shows on Snapchat also increased by 50%.

Snap highlighted the success of its AR features, in particular, noting where it has seen long-term growth. “The adoption of augmented reality is happening faster than we expected, and we are working together as a team to exploit the many opportunities available to us,” said Evan Spiegel, CEO of Snap, in comments. remarks in parallel with the publication of the company’s results for the third. quarter 2020.

Although Snapchat tends to get less attention than other social networks, it is among the bigger apps. Twitter reported having 186 million daily users in the last quarter, and TikTok reported in August that it had 100 million daily users in the United States. (Snapchat has 90 million daily users across North America.) However, it’s still tiny compared to Facebook and its suite of apps. Instagram had 500 million daily users when it was last updated in 2018.


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