Sales overtake iPhone 11, senior analyst says


Tim Cook annonce Apple iPhone 12 5GSource: Apple Inc.

Apple sold more iPhone 12 models in the first 24 hours of pre-order last week than iPhone 11 models sold in the same period last year, according to senior Apple analyst Ming-Chi Kuo of TF International. .In a research note on Monday, Kuo reported that Apple sold up to 2 million units of iPhone 12 in the first 24 hours, up from 800,000 units of iPhone 11. But for the entire weekend. of pre-orders, which ended Sunday, Kuo predicted that Apple would sell up to 9 million iPhone 12s, compared to 12 million for the iPhone 11 for the same period. The iPhone 12 Pro sold better than expected thanks to strong demand in China, Kuo said.

Kuo has an excellent track record of predicting future Apple products and sales, so his reports carry extra weight, especially since Apple stopped reporting unit sales for the iPhone two years ago. Apple stopped reporting sales of new iPhone models the first weekend several years ago.

Many Apple analysts predict a “super cycle” of iPhone sales for Apple’s 2021 fiscal year, which began in October, thanks to a larger-than-normal customer base due to an upgrade and the addition of 5G cellular connections.

Here are some other highlights from Kuo’s report:

  • Lowering the price of the iPhone 11 to $ 599 resulted in lower pre-order demand for the iPhone 12.
  • The iPhone 12 Pro, which has better cameras than the base model, sold better than expected in the first wave of pre-orders, thanks to the wide availability of 5G in China. Kuo said China accounts for 35% to 45% of the demand for iPhone Pro.
  • Demand for the iPhone 12 Mini (a smaller version of the iPhone 12) and iPhone 12 Pro Max (a larger version of the iPhone 12 Pro), which go on sale next month, will likely be weaker than the 12 and 12 Pro.
  • The iPhone 12 Mini is unlikely to sell as well in China due to the small screen and lack of dual SIM support, allowing users to switch between carriers on the same device, a popular feature in China. Asia.
  • Delivery times for most models have dropped to five to ten days, implying higher demand than Apple’s.

Apple is offering a wide range of iPhone models this year at a wide price range, starting with the iPhone SE at $ 399 and ending with the iPhone 12 Pro Max at $ 1,099. US carriers like AT&T and Verizon are also offering various discounts on new iPhones as they try to attract more customers to their 5G networks.


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