The singer’s annual lingerie show was released on Amazon Prime on Friday and featured an array of stellar models, including Bella Hadid and Irina Shayk. Singer Lizzo also appeared on the show.
However, while Rihanna has been praised for launching a range of body types and ethnicities, she has been criticized for using a track containing sacred Islamic phrases in the series.
Hadiths are traditional Muslim phrases from the Prophet Muhammad which are used as a guide for those of the Islamic faith.
The track featured in the Savage x Fenty soundtrack is called “Doom” by London producer Coucou Chloé.
It uses vocal samples of Hadith verse that have been sped up with dance music and mixed to a beat.
Many Twitter users criticized the singer for including the track on her show.
“Rihanna is messed up for using a song with a Hadith to perform at her LINGERIE show,” one person wrote. “What is happening with artists using Islam as an aesthetic? Have respect.
Another added: “As a Muslim, no words can describe how disappointed I am with Rihanna for letting her models dance to the hadith.”
Others called the singer’s use of the song an example of cultural approval.
Rihanna has not commented on the reviews.
This is not the first time that the singer has been accused of cultural appropriation.
In July of last year, the fashion mogul was criticized for her August 2019 coverage of Harper Bazaar China, in which she can be seen wearing a bright blue dress with pleated and puffed sleeves and a bright red belt tied at her waist.
Rihanna’s beauty look is equally elaborate with her hair styled to mimic traditional Chinese styles, her eyebrows blocked by a flash of red in the front, and her lips painted red just in the center.
Harper’s Bazaar Chine also shared a series of images from the photoshoot on his own Instagram account, where he revealed that the idea behind the cover was to show how a “Western-style icon meets Eastern aesthetics.”
Although the magazine shares its intentions behind the images, many people on social media have accused the post and the singer of cultural appropriation.
The independent has contacted representatives for Rihanna for comment.