PlayAlberta, a regulated online gambling website, launched on Thursday


Alberta Gaming, Liquor and Cannabis announced Thursday that the province’s only legal and regulated online gambling website is now live.“This milestone is something that has been planned and desired by Albertans for years,” said AGLC COO Niaz Nejad.

The addition of this platform means Alberta is joining most of the other Canadian provinces offering online gambling, Nejad said. is “safe, reliable and socially responsible,” said AGLC Chairman of the Board of Directors Len Rhodes. It is available for players over 18 and has a “solid age verification process,” Nejad explained.

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Physically he is based in Alberta and guarantees that “money earned in Alberta stays in Alberta”.

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AGLC predicts that PlayAlberta will generate $ 3.71 million in revenue per year. This money is directed to the general income fund of Alberta.

“The profits generated by the Alberta online gaming website will have a direct impact on Albertans,” said Rhodes, supporting “the valuable programs and services that Albertans rely on every day.

READ MORE: Alberta Casinos Take Different Approaches To Reduce COVID-19 Risk

Critics have raised concerns that online gambling is making it more accessible to young people and drug addicts.

But the AGLC says PlayAlberta offers GameSense materials and resources as well as notifications to help gamers set spending and time limits for their gambling.

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New rules for online gambling

New rules for online gambling

The site, which launched on October 1, includes virtual slots and table games with more features to be added in the coming months.

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Officials said Thursday that they did not expect this site to take business in person from Alberta casinos; they expect this to reduce the profits of illegal gambling sites.

In fact, AGLC has established an Online Gambling Advisory Committee made up of representatives from the Alberta gaming industry.

READ MORE: Ontario Games & Lotteries Website Goes Live

The AGLC has been studying this initiative for years and began soliciting submissions in 2015.

In June of this year, Alberta entered into a seven-year agreement with NeoPollard Interactive to create and maintain a legal, regulated, secure, and age-controlled online gaming platform.

NeoPollard Interactive is a global company with offices in Canada, Israel and the United States.

NeoPollard has created PlayAlberta and a private operator will run it for AGLC.

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Albertans gamble and buy alcohol at record pace despite tough economy

Albertans gamble and buy alcohol at record pace despite tough economy

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