Netflix has made a major change.
The streaming juggernaut has ended its 30-day free trial in the United States.
A Netflix spokesperson confirmed the change to Fox Business on Tuesday, explaining that it “is studying different marketing promotions in the United States to attract new members and give them a great Netflix experience.”
However, the free trial wasn’t the only way to get free Netflix content, as the company also operates the Netflix Watch Free site, which offers some of the streamer’s greatest titles for free.
“Stranger Things”, “Grace and Frankie” and “Bird Box” are available on the site.
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Meanwhile, a source told Fox Business the change has been in the “pipeline” for some time now, as free trials have been pulled from other countries in the past two years, with Mexico leading the way. to lose the option.
Netflix is exploring other “marketing promotions that would be more beneficial” to subscribers, the source explained.
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Furthermore, the source pointed out that the events of this year had nothing to do with the decision to stop the trial. Likewise, the upcoming list of holiday movies and potential award-winning films had no bearing on the removal of lawsuits.
Variety reports that Netflix isn’t the only streamer to use free trials to promote its services, although most streaming services have used them to varying capacities.
Although Disney + ditched its free trial option just before the release of “Hamilton,” Hulu still offers free trials. Hulu + Live TV also offers a seven-day free trial.
HBO Max and CBS All Access currently offer separate week-long free trials, while Showtime offers a 30-day free trial, just like Amazon Prime Video.
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Apple provided one year of free access to Apple TV + to customers who purchased any of the company’s products. All free subscriptions that expire between November 1 and January 31, 2021 will be extended through February, reports Variety.