Expansion of the company’s McCafé line adds three new candies – an apple donut, blueberry muffin and cinnamon bun – to menus as it finds itself in a competitive battle with rivals in the first meal. of the day.
McDonald’s is offering one of the new items for free with the purchase of hot or iced coffee on orders placed through its app. The promotion runs from November 3 to November 9 and is valid once per day at all times.
McDonalds ( regularly tries to entice customers to use its app with a variety of promotions and coupons, as well as a limited rewards program aimed at boosting coffee sales. Growing the app’s user base is “key,” according to Morningstar analyst RJ Hottovy, because the promotion could build customer loyalty: customers could be enticed to return because of future offers. )
The chain could use the boost, as it faces more competition at breakfast. Its most notable rival is Wendy (, which launched its own nationwide breakfast menu for the first time earlier this year. It includes a mix of savory and sweet items such as breakfast baconator and Frosty-ccino. )
Meanwhile, the future of McDonald’s All Day Breakfast remains unclear. The chain has not announced when or even if it will bring back this menu after cutting it in March due to the pandemic. The new candies launched on Wednesday could partially fill the void.
In the United States, McDonald’s sales finally hit a milestone after a dismal spring. Sales at U.S. stores open for at least a year jumped 4.6% in the third quarter from the same period last year, the company said in a regulatory filing earlier this month. The company said it had increased sales during “all times of the day,” an encouraging sign that it had finally stemmed its declines during breakfast hours.
The improvement in sales in the US was in part due to “good performance” at dinner and new items and stunts, including Travis Scott Meal and Spicy Nuggets. This month, he hopes to replicate the success with a new J. Balvin meal – and now, new baked goods.
McDonald’s will release full third quarter results on November 9.