McDonald’s Brings McRib Nationwide For First Time Since 2012

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McDonald’s McRibSource: McDonald’s

Starting December 2, McDonald’s McRib returns to menus across the country for the first time since 2012.The Limited Time Pork Sandwich is brought back every year, but it’s notoriously hard to find. McDonald’s even released its own McRib locator app to help customers find the restaurants that sold it.

The fast food giant took the McRib to 10,000 of its 14,000 restaurants in the United States last year in its largest launch since 2012. The item has appeared on McDonald’s menus in the United States since 1982 , helping the chain attract customers to its restaurants during the holiday season.

The nationwide launch this year comes as U.S. sales of McDonald’s rebound from the coronavirus pandemic. Earlier in October, the chain said same-store sales in its domestic market increased by nearly 5% in its most recent quarter. McRib’s popularity could fuel even higher sales growth, although a resurgence of Covid-19 cases may hamper McDonald’s recovery.

McDonald’s shares, with a market value of $ 166 billion, have risen 8% so far this year.

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