Lululemon expands C suite – WWD


Lululemon Athletica adds to its senior leadership team. Vancouver, British Columbia-based sportswear and accessories manufacturer hired a former Adidas executive André Maestrini in the service as Executive Vice President International, with Stacia Jones, former Abercrombie & Fitch, as Vice President, Global Head of Inclusion, Diversity, Equity and Action, or IDEA . In addition, the retailer is elevates Celeste Burgoyne to the rank of CEO to serve as President in her role leading innovation teams in the Americas and around the world.

“I am delighted to announce these senior management appointments, which will allow us to continue to move our business forward and further strengthen the Lululemon leadership team,” Calvin McDonald, CEO of Lululemon, said in a statement. “Celeste has been instrumental in the growth of Lululemon and since her first day with our company almost 15 years ago, she has made tangible contributions to our culture and our business that have helped us become the Lululemon that we are today.

Regarding the Maestrini and Jones additions, McDonald said, “André is an experienced global leader with a proven track record of success that will allow us to build on our momentum and drive our international expansion into key markets including China, as well as [Asia-Pacific region] and [Europe, Middle East and Africa] Regions. Stacia is a dynamic leader who has demonstrated her success in helping retail organizations diversify and grow and will enable us to deliver on our commitments to inclusion, diversity and equity.

Burgoyne, who started her career at Abercrombie & Fitch, joined Lululemon in 2006. She now oversees all customer-related aspects of the North American company, including physical and e-commerce channels. Burgoyne is also in charge of global innovation for the company’s clients. She reports to McDonald’s.

André Maestrini joins Lululemon as the new International Executive Vice President.
Courtesy photo

Maestrini has spent the past 14 years at Adidas. His CV also includes stints at food companies such as Coca-Cola, Danone and Kraft Jacobs Suchard. In his new role, Maestrini will lead Lululemon’s international expansion. (In 2019, the retailer plans to quadruple its international revenues by 2023.) Maestrini begins in January and will report to McDonald’s.

Stacia Jones joins Lululemon as the new Vice President, Global Head of Inclusion, Diversity, Equity and Action.
Courtesy photo

Meanwhile, Jones will join Lululemon next month and work directly with the board of the IDEA executive team. She will report to Susan Gelinas, senior vice president of people and culture at Lululemon. Jones has spent the past 10 years with Abercrombie & Fitch.

Earlier this year, Lululemon pledged to increase its diversity and inclusion efforts around the world. This meant fulfilling the role of Head of Global Diversity, Equity and Inclusion, as well as investing around $ 5 million per year in the IDEA team, creating resource groups for employees, provide anti-racism and discrimination training for staff and increase diverse representation among its workforce. Lululemon is also a founding sponsor of the Canadian Journalism Foundation’s Black Journalism Fellowship.

“I believe that every leader – and in my case being a white and male leader – should be willing to learn and educate themselves about the racism and prejudices that exist, both in society and within their own. organization, ”McDonald wrote on a LinkedIn blog post in August. “One of the top priorities for all leaders and organizations is systemic racism. The Black Lives Matter movement ignites Lululemon and our collective, serving as a powerful catalyst to critically examine our culture and practices. We are faced with uncomfortable truths – Lululemon does not currently reflect the diversity of the global communities in which we operate and our practices and policies must evolve to address inequalities and discrimination in our communities. We have work to do to model our recent added value of inclusion. “


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