Lockdown sales boom puts railroad builder Hornby back on track | Company


Toymaker Hornby, owner of the model train brand, saw a 33% increase in sales in the six months to September, as coronavirus lockouts forced many families to focus on their leisure time.The company, which also makes Scalextric racing sets and Corgi cars, said it had benefited from consumers staying home and shopping online, with more than a third of its sales coming from from outside the UK.

Hornby Scalextric racing car set Photographie: TM O Pictures / Alamy Stock Photo

The 119-year-old’s online sales increased during the lockdown, surpassing last year’s total in just six months. This helped Hornby regain profitability as it made a profit of £ 200,000 in the six months to September, up from a loss of £ 2.5million in the same period in 2019.

The toy maker has suffered several years of losses, even reaching an annual loss of £ 10million in 2016-2017.

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Its legacy brands, which include Airfix model airplane kits, have struggled to stay relevant among online games and toys related to blockbuster movies.

Hornby CEO Lyndon Davies celebrated the company’s return to profitability, attributing it to “growing sales and margins through the introduction of fantastic new products, new technologies and the environment. changing”.

However, Hornby said the outlook for the rest of the year and the main Christmas trading season was difficult to predict. Still, the company is the latest toy company to report an increase in coronavirus restrictions with Hasbro, the maker of Monopoly, this week reporting increased game sales in the third quarter of the year.


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