How Jacob Elordi Romance Pic ‘2 Hearts’ Maintains Theatrical Course During Pandemic
Directed by Mark Williams, the co-creator of the winning Netflix Emmy series Ozark, honest thief follows a notorious bank robber, who, wanting to lead an honest life, surrenders, only to be overtaken by two ruthless FBI agents. Kate Walsh and Jai Courtney are also on the bill.
On social media, RelishMix observes that Honest thief has a campaign supported by 5.7 million views on Facebook from 20 videos off the official photo page with nearly 10 million additional views on YouTube from four trailers and spots.
RelishMix reports: “Kate Walsh is clearly the social star of Honest thief in its social media universe of 5.7 million subscribers with an Instagram of 3.2 million plus Twitter 900K and Facebook of 1.6k. She’s turned on for film between posts for her Boyfriend fragrance / beauty product line. “
This look you give yourself #boyfriend when you learn that he lied about his past and that he is in fact a bank robber… 🙄 #HonestThief now playing in theaters, kitties! Buy your tickets today💥 https://t.co/vXEu0Io7t7 pic.twitter.com/qiWbiQpsYb
– Kate Walsh (@katewalsh) October 16, 2020
Overall, the social media chatter is positive for Honest thief with RelishMix further reporting, “Liam Neeson never lies, when he says he’s ‘coming for you’ he’s from you,” fans cry, adding, “I’ll never understand why people keep playing with Liam. “. Fans find material on Facebook and YouTube as the week opens, the chatter continuities build and the film hits the schedule. And while some ‘give too much’ convo calls, the plot twists of the trailer spark some positive discussions for early viewers. ”
Critics may have slapped Honest thief with a 35% rotten score (only 40 movie reviews were reviewed) but Rotten Tomato audiences liked Neeson’s photo 86%.
101 Studios comes second War with grandfather with 711 K $ Friday at 2260 locations. Look for the Robert De Niro-Uma Thurman family comedy for around $ 2.4 million, -35%. That would put the photo’s 10-day cume at $ 7.1 million.
Disney had a double with the Halloween catalog titles at places 3 and 4 respectively with the re-release of the Tim Burton production this weekend The nightmare before Christmas and weekend 3 of Hocus Pocus. Nightmare made 465 000 $ yesterday in 2194 cinemas, on the way to a $ 1M-plus weekend during Hocus Pocus made 251 000 $ yesterday at 1640, looking at a 3 day take 700 000 $.
Freestyle outings 2 hearts, the large entry of the other weekend in 1683 theaters, seems to be ranked 5th with an estimated delay of 3 days between $ 500,000 to $ 550,000. 2 hearts is 11% rotten 18 reviews with an audience counter of 83%.
Friday morning: Film d’action Liam Neeson d’Open Road The honest thief released a notable first night during the $ 225,000 pandemic in previews.
Neeson’s action movies outside of Award generally see more than double or more than triple that in a healthy market, i.e. last year Cold pursuit posted $ 540K on its Thursday preview, The suburbs made $ 700,000, and Run all night grossed $ 455K the first night, however, we have to keep in mind that Exhibitor # 2 Regal is closed (with the exception of seven theaters in California) and, of course, Los Angeles and New York are still closed. Industry estimates hope that Honest thief may pair a similar opening with another meat and potato action film aimed at older men during the pandemic, Solstice Studios’ Imbalance, which made $ 4 million on its first weekend at 1,823 locations (and not all exhibitors were open on the weekend of August 21-23); that Russell Crowe movie set to make a 5x multiple on its first weekend with a nationwide price tag of $ 20 million.
Most distributors during the pandemic chose not to report their Thursday night numbers because they were so low, but instead on Open Road here to share the information. The numbers help both exhibitors and distributors assess the state of the box office and make programming decisions.
Honest thief last weekend, Canada surged ahead before its hiatus in the United States this weekend, earning $ 364,000 at 264 venues.
Honest thief, the first release under Tom Ortenberg’s relaunched Open Road, is booked in more cinemas than Imbalance had in its first weekend with 2,425 pitches. This includes drive-ins nationwide, 180 IMAX sites, Dolby Vision, and all other premium formats. Forty-eight states are allowed to open theaters, with the exception of North Carolina, as theaters in San Francisco have chosen not to open because local health authorities prevent the sale of concessions; this despite the fact that the county and the city are in the orange level of California and can accommodate 50% of the capacities of the cinemas.
While movie marquees during the pandemic have typically only hosted one large broadcast per weekend (whenever that happens), this weekend Honest thief shares a multiplex space with YA religious drama from Freestyle Releasing 2 hearts featuring euphoria star Jacob Elordi. This film directed and co-written by Lance Hool is in play on 1,683 sites.
“Open Road is proud to support American theaters with Liam Neeson in a role audiences will love,” Ortenberg said this morning. “We know that many Americans across the country are excited to come back to the movies. ”
Next week, Open Road follows YA After our collision available in theaters and on PVOD.