It came after a statement from the company’s official account announced how it would mark Black History Month, an annual celebration of black history and culture celebrated around the world.
The statement said, “We are proud to celebrate Black History Month with our Black colleagues, clients and communities and we will not tolerate racism.
“We proudly represent and serve our diverse society and anyone who does not wish to shop at an inclusive retailer is encouraged to shop elsewhere. “
Laurence shared the statement adding, “Dear @sainsburys, I will never shop in your supermarket again as long as you promote racial segregation and discrimination. I sincerely hope that others will join me. RT #BoycottSainsburys »
He added: “Read more here,” next to a link to Sainsbury’s website explaining why they are supporting Black History Month.
He says: “At Sainsbury’s, we want to celebrate black heritage with our colleagues and clients. We recognize and accept the contributions black people have made to the UK, both past and present, and recognize that black history is the history of the UK. ”
Laurence’s tweet left some of her fans confused.
One of them asked him, “I agree with a lot of what you are saying, so it’s not a criticism, but I don’t understand why it promotes racial segregation. Aren’t companies allowed to celebrate sections of their workforce? I might be missing something here .. someone enlighten me! ”
Others said they felt Sainsbury’s tweet was having the desired effect.
One of them wrote: “Yes I guess they know people like me will like to shop there without running into racists”
Another posted: ‘Sainsbury’s says they don’t want racists using their shop and racists doing exactly what they asked by going somewhere else, jokingly’
A third writes: “I’ll make sure I get to this a lot more than before – will be a bigot free store by the state of the comments here.” ”
A spokesperson for Sainsbury’s told Mirror Online, “We proudly represent and serve our diverse society and are proud to celebrate Black History Month with our colleagues and clients. “