The company said that comments that will be hidden will be similar to those that have been reported by users in the past. Instagram said it was using existing artificial intelligence systems to identify bullying or harassment in comments.
Instagram announced on Tuesday that it would test the feature. The day also marks the app’s tenth anniversary.
Users will still be able to tap “Show hidden comments” to see these notes.
Adam Mosseri, who took the helm of Instagram two years ago, has pledged to fight online bullying. Last year, the Facebook-owned company rolled out a tool called ‘Restrict’. It allows you to “restrict” another user, which means that comments on your posts by that person are only visible to them, not to other people. He also previously added a feature that lets people know when their comment might be considered offensive before it’s posted. The idea is that it gives people a chance to pause and think.
Instagram said that since the introduction of the comment warnings, it has seen a “significant improvement” in the number of people who edit or do not post the comment, although this did not give details.
Instagram on Tuesday also said it was adding an additional disclaimer for people who posted multiple comments that could be offensive. The notification prompts them to revert to their comment, otherwise they might risk consequences such as their comment being hidden or even their account deleted.