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Cohen launched the first Borat at the 2006 Toronto International Film Festival, arriving for the premiere of Midnight Madness as Character on a Horse. In the middle of the screening, the projector broke with filmmaker Michael Moore trying to fix it.
The recently released follow-up film, which hits Amazon Prime Video on Friday, picks up 14 years after the original with Borat returning to America to take on US President Donald Trump and the coronavirus.
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“My aim here was not to expose racism and anti-Semitism,” Cohen said of the sequel in a recent interview with the New York Times. “The point is to make people laugh, but we are revealing the dangerous slide into authoritarianism.”
Toronto wasn’t the only city that Borat Inflatable visited on Thursday. An inflatable likeness was also seen floating on the River Thames in London.
Fans keen to take a peek at Borat 2 can join tonight’s Global Watch Party at 9 p.m., which will feature a Q&A with Cohen in character. Go to Borat Live to register.