There are a myriad of reasons to replace cow’s milk with alternatives like nut milks, oat milk or soy milk, but for those who like the experience of consuming original dairy products. animal, the alternatives are simply not the same. So Impossible Foods, manufacturers of Burger impossible and other plant-based meat substitutes, are working on another food substitute that looks, tastes and behaves like cow’s milk.
At a virtual press conference this morning where Impossible Foods revealed that it is doubling the size of its Silicon Valley-based research and development team over the next year while launching what it calls the ” Project Impossible Investigator ‘to inspire leading scientists to contribute to its Because, the company also gave the world its first look at its new plant-based cow’s milk alternative that has yet to be given a name eye-catching marketing. (Although you can probably assume Impossible Milk is a considered option.)
Like the company’s flagship Impossible Burgers, Impossible Foods’ new milk alternative is made with stable protein from plants. The idea is that it not only mixes well with other liquids (like hot coffee) without forming precipitates which can alter the texture and the drinking experience, but it can also be whipped into a foam and used. as an ingredient in other food products without having to modify a recipe as is often necessary with other substitutes.
As with Impossible Foods meat products, the goal of the milk alternative is to preserve the experience of consuming dairy products, including texture, mouthfeel and flavor, while reducing the demand for milk. breeding of animals such as cattle. In other words, Impossible Milk, or whatever the company ends up calling it when it’s ready to officially make it available to the public, won’t necessarily replace soy milk or nut milks. Many consumers prefer these alternatives to cow’s milk. The goal of Impossible Foods is to create an alternative for those who want to leave cow’s milk behind, but not the experience of consuming it.
The company has not given a timeline on when its milk substitute will be ready to leave its R&D labs, but it does help demonstrate that Impossible Foods has successfully transformed its research into more than just replacements for minced meats. More importantly, it will allow the company to finally bring a whole plant-based cheeseburger to the world.