We believe that the best and fastest way to secure these rights is through the collective development of technical standards and operating practices by major browser and operating system vendors. This should be done in collaboration with bodies representing users, with regulations ensuring compliance of all participants, where applicable. This is why the IAB and IAB Tech Lab launched the Rearc Project to begin the process of re-architecture the Internet supply chain to protect these rights, and why we partner with half a dozen commercial organizations and to dozens of large corporations as part of the Responsible Addressable Media Partnership. . We are committed to these cross-sectoral processes and believe that they will protect consumers, businesses and technology platforms as we all strive to create a safer, more competitive and open Internet for all.
About the IAB
the Interactive Advertising Office enables the media and marketing industries to thrive in the digital economy. Its members consist of more than 650 leading media companies, brands and technology companies responsible for selling, delivering and optimizing digital advertising marketing campaigns. The professional group conducts critical research on interactive advertising, while educating brands, agencies and the broader business community about the importance of digital marketing. In affiliation with the IAB Tech Lab, the IAB develops technical standards and solutions. The IAB is committed to professional development and enhancing the knowledge, skills, expertise and diversity of the workforce across the industry. Thanks to the work of its public policy office Washington DC, the trade association defends its members and promotes the value of the interactive advertising industry to legislators and policy makers. Founded in 1996, IAB is headquartered in New York City.
SOURCE Interactive Advertising Bureau (IAB)