Google Shopping launches new tools to let you know if you’ve found a good deal

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Google Shopping rolled out a series of new tools Thursday to help users determine if they’ve really found a “good” deal.

Google Shopping’s ‘Price Insights’ tool (Photo courtesy of Google)

Buyers can now find pricing information on the tech giant’s retail platform that will let them know if the bids for an item are high, low, or typical, compared to other prices on the Web and in nearby stores.

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Additionally, customers can compare various prices and purchasing options at a range of online and local stores. In the coming days, street and in-store pickup will also appear in the list of retailers as available options.

Google Shopping Price Comparison Tool (photo courtesy of Google)

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Consumers can also track the products they want to buy to receive alerts whenever prices drop via email or the Google search app.

Google Shopping Price Tracker (photo courtesy of Google)

The new improvements to Google Shopping come as online searches for “first deals” began to increase ahead of Black Friday and the holiday shopping season.

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Enterprise software provider Salesforce estimates digital sales this holiday season could increase by 30% to all-time highs as consumers shop online to curb the spread of the coroanvirus pandemic.

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