Gallery: Concept imagines an Apple online services hub with Siri Search and more


Amid suggestions that Apple is exploring the possibility of creating its own search engine to compete with Google, a new concept today illustrates what an all-in-one Apple service hub could look like on the web. Through this hub, you will be able to access all of your Apple ID services, as well as Siri Search on the web.The concept was created by Parker Ortolani and it shows how you can visit a new Apple Services webpage for easy access to iCloud services, Apple card details, Apple Music, Apple Store and more. Perhaps most notably, there would also be new Siri search capabilities.

Point your web browser at Siri․com and use the latest technology from Apple to boost your web searches. Search Apple News for articles, updates, and financials. You can search for destinations on Apple Maps. iTunes and the App Store are also there for you to find content or apps. Or search Apple․com for products, news, or support.

Right now, you can access some Apple services online through, but things like Apple Music, Apple Store, and Apple TV + are on their own separate web pages. This hub idea would integrate everything in a central location and add new Siri search functionality.

Earlier today, a report from Financial Times says Apple is now “stepping up” its efforts to create its own search engine as its lucrative contract with Google is threatened. While it still looks a long way into the future, if it does happen, you can find out more in our coverage here.

Google currently pays Apple between $ 8 billion and $ 12 billion a year to be the default search engine on iOS devices. In 2018, for example, the sum was estimated at just under $ 10 billion, or about 20% of the company’s service revenue for the year. However, antitrust regulators are now putting this deal in the spotlight and arguing that it could be anti-competitive.

What do you think about the possibility of Apple expanding into the search industry? Would you use an Apple search engine on Google if you had the chance? Check out Parker’s full concept here and let us know in the comments!

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