In recent weeks, France Info, the state radio, has mentioned “the top model Naomi Campbell”, “a Hugo Boss pop-up store” and “the streetwear” of the sneaker brand Presentedby.
The French Ministry of Culture does not. She has partnered with the country’s Federation of Women’s Ready-to-Wear and the Federation of Haute Couture and Fashion to publish a lexicon of French terms that she wants to use in place of their English counterparts.
The best models, for example, should be called featured models, says his guide. Rather than a pop-up store, fashion critics should talk an ephemeral shop, and instead of streetwear, they should say street fashion.
“We want to offer. . . the possibility of