“We continue to see strong demand for the Bronco,” he said at a press briefing Wednesday to discuss the company’s third quarter results. “We continue to see interest, strong interest, around the Bronco. ”
These reservations are for two- and four-door Bronco models. They rule out a smaller, more domestic vehicle called the Bronco Sport, built more like a car than a truck.
Ford unveiled the new Bronco and Bronco Sport on July 13 with great fanfare, also opening reservations. The nameplate developed a strong fan base after the discontinuation of the original two-door SUV in 1996.
A limited “First Edition” Bronco model – starting at $ 60,800 – sold out quickly after the vehicle was unveiled. The company has doubled the model’s availability to 7,000 units. All have been reserved, Ford said.
Ford takes refundable deposits of $ 100 as part of the reservation process.
The Bronco Sport is expected to start hitting dealerships by the end of this year, followed by the Bronco next spring.
The Bronco Sport will be produced at the automaker’s plant in Hermosillo Sonora, Mexico. The Bronco will be produced at a Michigan plant.