Ford Bronco 2021 configuration and price configurator is finally available

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This is the 2021 Ford Bronco Badlands two-door shown in Velocity Blue, a late-available paint color. Ford

Cross your fingers and toes, 4 × 4 friends. The 2021 Ford Bronco build and price feature – aka the configurator – is finally available. As you will probably recall, the last time the Blue Oval rolled out a slew of new information on its website for its Ford Bronco 2021 and Ford Bronco Sport 2021 – revelation evening – part of the proceedings went wonderfully, and part did not go at all well. The good news for Ford is that interest in these long-awaited SUVs has been nothing short of huge – fans have practically tossed credit cards at their computer screens in hopes of being able to do so. book these new SUVs. The bad part? They practically had to do it, because Ford’s mainstream website became overwhelmed with potential Bronco $ 100 reservation holders, and all of the work quickly came to a halt.

Hopefully Ford has beefed up its server infrastructure to accommodate an influx of traffic. The business will definitely need all the help it can get, as there are a ton of options and choices to be made. Not only that, according to an official statement from Ford, there are already more than 190,000 reservation holders for the upcoming body-on-frame murderers. Presumably, many of these people will likely log in quickly to specify their Bronco dream. (At the end of July, Ford officials confirmed that the company had received more than 150,000 $ 100 levers within two weeks of the vehicle’s reveal, so new bookings have obviously slowed.)

Launching Friday at midnight (ET), the 2021 Ford Bronco build and pricing tool allows reservation holders and fans to choose between two- and four-door body styles and various trim lines, including Base, Big Bend, Black Diamond, Outer Banks, Badlands, Wildtrak and First Edition. It is possible to view models in different colors for the first time and to price options and packages. While Ford was quick to disclose the base price for each Bronco version when it revealed the truck, this is the first time the company has detailed specific pricing for add-ons. (The B&P tool for the Bronco Sport unibody has been online for some time now, as this model will go on sale much earlier). The configurator even includes a viewer that allows three-quarter views of the front and rear, with the doors and roof on or off, although at the start of the website going live some of these features additional seem annoyingly intermittent.

The first production Ford Bronco 2021 models are still on track for spring 2021, and Ford says it still plans to contact reservation holders from December to help them through the ordering process.

Bronco roof color changes

In related news from Bronco, Bronco Nation, a fan website for vehicles backed by the automaker itself, revealed that there are new developments regarding the availability of various roof options. Namely, the top-of-the-line 2021 Ford Bronco, First Edition and Wildtrak models, will only be offered at launch with color-molded hardtops. The models were originally advertised as modular hard tops painted black, but in order to reduce the complexity of construction combinations and ensure better quality, these tops will not be available until late 2021. The 2022 model year and body-colored tops are also not expected until some point in the 2022 model year.

This is the bad news. The good news is that switching to 100% color-molded chainrings not only reduces complexity but also assembly costs, and Ford is passing the savings on to buyers of the First Edition and the Wildtrak. Prices drop $ 1,895 on these models, the cost of the black painted roof option. Ford originally announced that the fully loaded First Edition model would cost $ 60,800, which means Bronco’s price will now hit $ 58,905 before options. The Wildtrak was initially revealed with a price tag of $ 50,370, meaning the most expensive 2021 Unlimited Edition Bronco will now start at $ 48,475.

A Ford spokesperson confirmed the accuracy of these roof developments at Roadshow.

You can check out some of the colors and models in our new gallery above, but we’re assuming you’ve already stopped reading this and are heading to Ford’s Build & Price tool. (It’s okay. So are we.)


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