First all-Canadian electric vehicle to be virtually designed in Windsor


Virtual reality technology in Windsor will be used to help develop the first all-Canadian electric vehicle in the hopes that it will drive the future of the auto industry.Project Arrow, led by the Association of Auto Parts Manufacturers (APMA) of Canada, will be the country’s first original, all-Canadian, zero-emission vehicle, according to a press release released by the organization on Tuesday. WindsorEssex Economic Development Corporation’s Virtual Reality CAVE will help design the virtual model, while Ontario Tech University in Oshawa will build a physical one.

The CAVE is an immersive virtual reality studio for enhanced simulations.

“This project will bring together the best of the best of Canada’s electric-powered, alternative-fueled, connected, autonomous and lightweight technology companies,” the press release said.

On Tuesday, APMA announced that the finalist for the vehicle design was a team from the School of Industrial Design at Carleton University in Ottawa. The team beat 25 other candidates across Canada.

Now that a design has been selected, Project Arrow will move on to the engineering phase.

The CAVE will be used by experts from the Canadian automotive supply industry and post-secondary educational institutions to perform real-time testing and ensure safety standards are met.

A look at the interior design of Project Arrow. (Submitted by APMA)

” The [virtual reality] CAVE is a tremendous asset to our community and partnerships like this highlight that Windsor-Essex is the center of automobility in Canada, ”said Stephen MacKenzie, President of the Windsor-Essex Economic Development Corporation, in a press release.

On top of that, locals said parts for the vehicle could all come from Canada, with APMA President Flavio Volpe saying about a third of Project Arrow’s parts could come directly from Windsor.

“Windsor is the beating heart of the Canadian auto industry, I can’t think of any other better place to take the Arrow’s first pulse,” Volpe said in the statement.

Volpe told CBC News that the project allows Windsor to participate in the government’s call to action for a zero emissions economy by 2050.

“If that inspires someone to start a [original equipment manufacturer] or if it becomes a canadian [original equipment manufacturer]I think everyone wins, including everyone in the Windsor area who are disproportionately invested in this industry, ”Volpe said. If that sounds like a moon shot, that’s because that’s where we aimed at it. ”

The virtual vehicle is expected to be unveiled in early 2021, Volpe said, adding that the physical model is expected to be ready for 2022.


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