Facebook has struggled to generate significant revenue through WhatsApp, which it acquired for $ 16 billion in 2014, and relies primarily on advertising on Facebook and Instagram to generate revenue. It’s one of Facebook’s acquisitions that is coming under close scrutiny by the House Justice Subcommittee on Antitrust, which determined earlier this month that Facebook wields monopoly power over networks. social.
Facebook told CNBC that it charges companies to send certain messages to customers, like boarding passes or product receipts, but that costs vary depending on the market and the amount of messages sent. He didn’t provide details on what additional services he plans to charge, or how much they cost, just that he plans to change the way he bills businesses.
Facebook said it will use a portion of the revenue from commercial sales to continue providing free services to its more than two billion WhatsApp users.