Electric Volvo XC40 starts $ 20,000 more than gasoline version


Volvo has now confirmed the price of the XC40 Recharge, the electric version of Volvo’s best-selling small SUV, and it shows the problem with automakers releasing electric versions of existing cars.The XC40 Recharge is Volvo’s first all-electric vehicle.

It went into production earlier this month with a few cool features:

Volvo has also confirmed the following specifications for the XC40 Recharge:

  • A 78 kWh battery for a range of “more than 400 km” based on WLTP
  • 300 kW dual motor powertrain (one 150 kW electric motor on each axle)
  • 11kW on-board charger and 150kW DC fast charging capability
  • 0 to 60 mph in 4.7 seconds
  • Top speed of 112 mph (180 km / h)

When production started, the Swedish automaker had yet to confirm pricing in the United States, other than saying it would start under $ 55,000.

Now it has officially released the price and the Volvo XC40 Recharge starts at an MSRP of $ 53,990 before destination charges:

After the incentives, the price will drop below $ 50,000 in the United States and even closer to $ 45,000 in some states, such as California, due to state incentives.

This should make the small SUV competitive with other EVs in its segment, but the base price is about $ 20,000 higher than the gasoline version of the Volvo XC40.

However, the electric version comes with standard options that come at a price over the gasoline version – which brings the prices a bit closer with those in mind.

Taking Electrek

This highlights a problem that I have often warned mainstream car makers about when it comes to making electric versions of existing gasoline models.

While I would argue that it is a much better idea to buy the electric version in the long run due to the savings on the overall cost of ownership related to fuel costs and possibly resale value, it is a more sale. difficult to do to customers.

When you have virtually the same or similar vehicle with just different powertrains, one electric and the other a combustion engine, and a $ 20,000 difference between the two, you are relying on a dealer to effectively explain the issues. advantages of the electric version justifying the difference. in the price tag.

It’s a big bet to make on your concessions.

Some will, but if dealers have both versions on their lots, and most likely they have more, or only the gasoline version, they will be more tempted to push the gasoline version.

You create an unnecessary higher difficulty level by selling your electric vehicles.

It will be interesting to see how it goes for the XC40 Recharge and see if Volvo can get past that.

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