- Andrea Byrne
Beauty company Coty has announced Kylie Skin’s expansion to the UK, France, Germany and Australia.
Consumers will be able to use Direct-to-Consumer (DTC) websites to purchase products in their local language and currency without incurring customs fees and additional fees, with faster delivery promised.
“We always find that the collections sell out quickly. The lip balm set, which was recently launched on her birthday in August, sold out in 18 minutes, ”Simona Cattaneo, president of luxury brands at Coty, said in a statement.
“The launch of Kylie Skin’s international websites also underscores Coty’s strategic commitment to strengthening DTC’s business model.”
While the Australian website’s starter line includes Facial Moisturizer, Vanilla Milk Toner, Foaming Facial Cleanser, Coconut Body Scrub, Nut Face Scrub, Hydrating Mask , Vitamin C Serum, and Eye Cream. The European site also includes the Kylie Skin Coconut Body Lotion and Travel Bag.
Kylie Skin was first launched in May 2019 and began its move to Europe a year later in over 2,000 doors in 25 countries with the Douglas Group, a leading multi-channel high-end beauty retailer.
Kylie Jenner commented: “I am very excited to launch KylieSkin.com in markets around the world. I have always had a desire to bring my skin care line to more consumers around the world and with the new websites it is now easier to buy and ship faster.
“I look forward to meeting more customers in the UK, France, Germany and Australia to learn more about their favorite products and how they use them in their daily routine.”
Photo credit: Kylie Skin, Facebook