Chinese Apple users mostly buy iPhone 12 and iPhone 12 Pro


GUANGZHOU, China – Chinese consumers have taken a liking to Apple’s new iPhone 12 and iPhone 12 Pro, according to data provided to CNBC.Both devices in Apple’s new flagship 5G line-up became available for pre-order on October 16. As of 9:30 a.m. China time on Tuesday, 152,737 iPhone 12 had been pre-ordered, data from Chinese e-commerce site and authorized Apple reseller Fenqile showed.

Fenqile is also taking pre-orders for the iPhone 12 Mini and iPhone 12 Pro Max, although they aren’t officially available until November.

Of all pre-ordered iPhones, almost 43% are iPhone 12 models and over 28% are iPhone 12 Pro models. Just under 19% are orders for iPhone 12 Pro Max and almost 10% are orders for iPhone 12 Mini, the device with the smallest display in the lineup.

The Fenqile data follows a new note from Ming-Chi Kuo, an analyst at TF International Securities, known for his accurate predictions on Apple products and sales.

Apple’s launch promotional material for the new iPhone12 Pro is displayed on a mobile phone screen with an Apple logo in the background.Pavlo Gonchar | LightRocket | Getty Images

Kuo reported that Apple sold up to 2 million units of iPhone 12 in the first 24 hours, compared to 800,000 units of iPhone 11. He also said that the iPhone 12 Pro was selling better than predicted and that China accounted for 35% to 45% of this model. request.

Indeed, on the official website of Apple in China, the iPhone 12 Pro had a delivery time of three to four weeks, higher than two to three weeks for the basic iPhone 12 models. often indicate the most popular models.

Kuo also predicted that the iPhone 12 Mini would not sell well in China due to its smaller screen, in a market where larger screens are more popular. On Fenqile, the iPhone 12 Mini has the fewest pre-orders.

The latest figures will be encouraging for Apple given the importance of the Chinese market to the company but also the high expectations that the iPhone 12 range will spur a “supercycle” upgrade.

Apple’s iPhone 12 64 GB in blue represents 20% of pre-orders on Fenqile, with the iPhone 12 Pro 128 GB Pacific Blue variant accounting for 11%. These are the two most popular models.

The Cupertino, California giant has been quite aggressive on pricing. The iPhone 12 Pro is cheaper than the starting price of last year’s iPhone 11 when it was released in China.

“Consumers are looking for the best deal now, even before the pandemic. And the iPhone 12 and 12 Pro models could offer them great prices and a screen-size experience, ”Will Wong, research director at IDC, told CNBC.

“The iPhone 12 allows consumers to get the first 5G iPhone with more acceptable prices and specifications, while the iPhone 12 Pro could deliver the ‘Pro’ experience to consumers with more affordable prices.”


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