Gen Z teens are still big fans of Chick-fil-A.
In a new survey by investment bank and securities firm Piper Sandler Companies, the chicken-focused fast food chain earned its number one spot as the favorite restaurant of American teens.
Twenty-one percent of the 9,800 survey respondents chose Chick-fil-A as their favorite restaurant. The channel was previously ranked number one in April’s latest Piper Sandler poll, which showed Chick-fil-A was the top pick among 5,200 teens at 22%.
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This is the sixth consecutive time that Chick-fil-A has won first place in the semi-annual survey.
Starbucks (10%), Chipotle (9%), Dunkin ‘(4%) and McDonald’s (4%) round out the top five spots in Piper Sandler’s latest survey.
“While we’re not surprised that overall teen spending has fallen again given the economic backdrop, we’re seeing a shift in wallet-sharing priorities, including an increased share for video games and bedroom furniture / accessories. and a decrease in the share for food and concerts / events, ”said a statement accompanying the survey.
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Between the time the survey took place, August 19 and September 22, just over three-quarters (76%) of teens surveyed reported having returned to school in either a hybrid or fully virtual format. Additionally, 23% said they did not work because the coronavirus pandemic had an impact on their ability to work.
According to the survey, only 33% of adolescents are currently employed part-time.
Additionally, the average age of survey respondents was 15.8 years in 48 states.
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Of those who responded to the survey, 42% were from the South, 24% from the Midwest, 24% from the West, and 10% from the Northeast.
On average, these adolescent respondents came from households with a household income of $ 67,500.
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Analysts who worked on Piper Sandler’s 40th semi-annual “Taking Stock With Teens” survey estimated that Gen Z contributes an estimated $ 830 billion to retail sales in the United States annually.
The survey found that teens plan to dine more but visit retail stores less over the next six months, which could further help national fast food chains like Chick-fil-A.
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