Black Friday to become ‘Black November’ as stores develop secure Covid plans for sales frenzy


Black Friday will run throughout November, with retailers trying to keep stores from getting too crowded with bargain hunters.The big brands have announced their intention to spread the traditional frenzy of deals over several days and weeks in an attempt to adapt the shopping event to the coronavirus pandemic and its social distancing requirements.

A retail expert said this year’s highly anticipated sales were already rebranded as ‘Black November’ as stores made plans to secure them with Covid.

Black Friday, which started in the US but has grown in popularity in the UK as shoppers clamor for the vast array of discounted merchandise, is officially November 27, but a sales expert at retail said this year’s sales were already renamed “Black November”.

Boots said he would run deals throughout the month to “give customers more time to shop and help manage the number of people in stores.” It is also developing plans to allow vulnerable customers to view discounts in dedicated time slots outside of regular store opening hours.

A Boots spokesperson said, “We will continue to prioritize the safety of customers and colleagues in stores by adhering to government guidelines to ensure Boots continues to be a safe place to shop throughout. throughout Black Friday and beyond. ”

For its part, Matalan will not make its usual in-store sales but will instead offer online discounts and only on household items.

Robert Dyas will be spreading his 10-day offers online and in-store starting November 20, and B&Q will also be hosting their multi-day promotional event.

John Lewis has yet to announce his plans. A spokesperson for John Lewis said: “While we are planning to have a promotional event in November and December as one of our busiest times of the year, we will be taking a closer look at the size and scale of this activity with the security front of customers and partners. of spirit. ”

Richard Lim, analysts in Retail Economics, said it made sense for retailers to try to spread Black Friday demand as much as possible.

“Spreading the deals out a week or two before the same day has been a trend in previous years, but I’ve talked to retailers and people are starting to call it Black November,” he added. “It’s a way of trying to manage the demand and keep up with the capacity.”

He also pointed out that Black Friday has become a predominantly online event in recent years, with most shoppers choosing to avoid crowded stores.


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