Unilever Plans To Eliminate Oil-Based Ingredients From All Cleaning Products | Business

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The owner of Persil, Domestos and Cif will invest € 1 billion in the elimination of fossil fuel-based ingredients from its cleaning products by 2030.Unilever’s “Clean Future” initiative aims to develop renewable or recycled alternatives to chemicals derived from the petroleum industry as part of the company’s commitment to eliminate carbon emissions from its products here. 2039.

The investment in research and development for eco-products comes on top of the billion euros already committed by Unilever over the next decade for environmental projects that will improve “the health of the planet”.

The company, which owns more than 400 brands, including Marmite, Dove, Comfort and Sure, is also committed to reducing the mountain of plastic waste its products generate.

With nearly half of the consumer goods giant’s cleaning products carbon footprint coming from oil-based ingredients, reformulating with green alternatives is expected to reduce their environmental impact by up to a fifth.

A whole ‘rainbow’ of alternatives, ranging from well-established chemicals made from palm oil to those derived from algae, plastic waste and carbon captured by energy production, is on the horizon. ‘study.

Peter ter Kulve, president of home care at Unilever, said exploring a wide range of alternatives was essential to “grow within the confines of our planet”.

He said Unilever hoped that by sharing the details of its “carbon rainbow” – outlining the various possible alternatives for sourcing fossil fuel-based ingredients – Unilever “was calling for a transformation to the ‘scale of the economy’.

“A new bioeconomy is rising from the ashes of fossil fuels,” he said.

“We’ve heard time and time again that people want more affordable, sustainable products that are just as good as conventional products. Rapid advances in science and technology allow us to do just that, with the promise of exciting new benefits for people who use our products, from ultra-gentle cleaning ingredients to self-cleaning clothes and surfaces.

This week, one of the first innovations will hit UK shelves: a Persil wash liquid featuring a stain remover derived from sugar cane. The Persil bottle will now be made with 50% recycled plastic and has been redesigned to use less plastic, reducing total virgin plastic by 1,000 tonnes per year.

Cif cleaning fluid on sale in the UK must also be reformulated with a cleaning agent derived from recycled plastic bottles.

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Meanwhile, in southern India, Unilever sources soda ash – an ingredient in laundry powder – made using pioneering technology that captures carbon from energy production.

Madhu Rao, head of household cleaning products at Unilever, said the company intends to transform existing well-established brands around the world to make them more sustainable, introducing low-carbon alternatives in the mainstream. dominant.

“We are on a great journey and this is the starting point,” he said.

Rao said Unilever continued to see an “unprecedented level of demand” for health and hygiene products around the world during the pandemic, with families spending more time cleaning and disinfecting their homes as they tried. to repel the virus.

But he said: “The increased awareness of cleanliness does not take away the crisis that everyone is feeling today – the climate crisis. The battle of our lives is climate change and consumers are very focused on it. Two-thirds of consumers want to buy more sustainable products and sustainable packaging. “

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