I used to think UFC welterweight Colby Covington was acting like an asshole just to get in the title contention, but that’s one thing to shy away from. Avengers spoilers and something else to qualify the Black Lives Matter (BLM) movement as a “complete sham”.
“The Black Lives Matter is a complete sham,” Covington said at the UFC Vegas 11 press conference. “It’s a joke. They take these people who are real terrorists. They take these people who are criminals. These are not hard working Americans, blue collar Americans. They are bad people. They are criminals.
I’m starting to think that we are actually seeing the real “Chaos”.
Either that or Covington does this weird Hollywood thing where he won’t break the character, like when Jim Carrey became Andy Kaufman for six straight months and alienated everyone around him. I would probably applaud his engagement if it wasn’t so slimy.
Since no one in the real world actually cares about what’s going on in the MMA bubble, there hasn’t been a lot of pressure on UFC sponsors to take action. This may explain the generic corporate talk that Bloody Elbow’s Tim Bissell got in response to his recent inquiries.
“Reebok is the uniform supplier for the UFC, but we don’t sponsor Colby Covington. We do not agree with the sentiments he expressed and remain firmly convinced that black lives are important. We stand alongside athletes and communities struggling for change.
“Monster Energy will not respond to comments from an unsponsored athlete. We maintain the statements on our website regarding equality, diversity and inclusion. “
Only three of the 10 sponsors contacted bothered to respond and those who did took a page from the UFC manual. Something like “fighters are independent contractors who are responsible for their own actions and blah blah blah”.
UFC President Dana White also looked away and celebrated the promotion’s “free speech” policy because no one in the combat sports media has any power. Sure, we like to whine about things on our respective blogs (or tweet angrily), but we show up on fight night ready for more.
The only way to facilitate real change or at least establish some sort of accountability is to have a big sports network like ESPN… oh wait, never mind.