Baron Cohen and his cohorts traveled to various parts of the United States and abroad to shoot the film. As he did the first Borat, the follow-up film Brüno, and his summer series Showtime Who is america, Baron Cohen risked his life several times to shoot the scenes in this film. Indeed, sources tell me that he had to wear a bulletproof vest two different shooting days and on several days there were risky and dangerous scenarios when shooting. Baron Cohen managed to do a good job of keeping the film a secret, although word leaked a bit after it was wrapped and CAA Media Finance showed it to buyers and made the distribution deal.
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Baron Cohen rushed to get the film ready to open before Election Day. The first film was a big hit, grossing $ 262 million worldwide for Fox. Since this studio has been swallowed up by Disney and theatrical releases are more perilous than ever in the pandemic, they decided on the best way to ensure that the film would be seen by its widest audience before Election Day. be opened on Amazon Prime before the end. of October. It will therefore be on Prime that Baron Cohen will do what he has transformed into a singular art form: go undercover to get people to reveal their true selves and their often unflattering prejudices, with the slightest provocation.